Does Twitter really have a place in business? Are you really going to suggest it as part of a marketing strategy?

Short answer: Yes.

Here is the deal, just a few short years ago (or yesterday) we were all debating the legitimacy of any social media and yet … we are all using it. So, yes, that weird 140-character maximum medium does have a purpose, and below are 5 reasons why:

Brand presentation: Having your brand exist in the Twittersphere is just another opportunity for potential customers, influencers or media to find you. Just like Facebook, there is a profile header that you can customize with current offers, mission statements or imagery.

SEO: We have all heard the rather nerdy (sorry) search engine companies preach on content strategies that support search engine optimization. Having a Twitter profile with location, bio, web address and contact info will drive people to your website. It is also another opportunity to tell your brand story.

Read the full story at the Grand Rapids Business Journal. 

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