Does Twitter really have a place in business? Are you really going to suggest it as part of a marketing strategy?
Short answer: Yes.
Here is the deal, just a few short years ago (or yesterday) we were all debating the legitimacy of any social media and yet … we are all using it. So, yes, that weird 140-character maximum medium does have a purpose, and below are 5 reasons why:
Brand presentation: Having your brand exist in the Twittersphere is just another opportunity for potential customers, influencers or media to find you. Just like Facebook, there is a profile header that you can customize with current offers, mission statements or imagery.
SEO: We have all heard the rather nerdy (sorry) search engine companies preach on content strategies that support search engine optimization. Having a Twitter profile with location, bio, web address and contact info will drive people to your website. It is also another opportunity to tell your brand story.