If you are not writing, do you even exist? Kidding…sort of. In the world of business ownership, you have to write – emails, blogs, notes, strategies, press releases, newsletters…the list goes on. No matter the audience you are trying to reach, the content needs to be engaging, fresh and relevant.
Here are a few tips to keep your content game sharp.
- Get to the point. I say this to my brother all the time, is there a point to this story? We all like a good lead, but it shouldn’t be more than a paragraph to build up to the key takeaways.
- Write first, edit it later…and sometimes ignore grammar rules. Great writing isn’t overly structured, you are not writing a research paper. You can start a sentence with a preposition and fragments are not always bad. Get it all out, then go back and reread and clean up.
- Be passionate about it. Don’t write about something that bores the hell out of you. You won’t ever see me writing about accounting or cross-stitching (little known fact, I used to cross-stitch). You will see me writing about my small business journey, integrated communications, relationships and leadership.
- Read up. I use Feedly to stay-up-to-date on marketing, business, public relations, digital, etc. news. It often sparks ideas for an article, blog or email.
The best piece of advice I have is, don’t overthink it. If it interests you, write about it. It doesn’t have to be rocket science, you are not curing cancer…you are writing from your perspective.
What ways do you stay motivated and inspired to write?