I had a great conversation this past week with good friend of mine, who is in an influential and important role in Grand Rapids. She was looking to amplify her brand, meaning raise her profile in the community. Although she is very involved in the community, which is a huge part of her job, not a lot of people realize her level of engagement or the breadth of that involvement. Why? Because if it didn’t happen on social media, then did it really happen at all?
I know this sounds utterly ridiculous and in some ways it absolutely is, however we now live in the digital age which affords us a lot of opportunities but also takes away anonymity. Unfortunately, you can’t have it both ways.
My advice to my friend on increasing her visibility within the community, was the following.
- Utilize social media to educate, inform and share your life. There are multiple ways to do so, which I’ll cover in the next few bullet points. Start with Facebook and Instagram, Twitter is a time suck and the network is losing the relevancy it once had.
- When you attend events, go to meetings or are giving a presentation; be sure to check-in on social media with an explanation of what you are doing. This broadcasts your involvement to the community and also allows those attending the same event to find you and network.
- Share photos of your adventures. If you are walking in downtown Grand Rapids, grabbing coffee, attending an event, grab a photo and share with your followers. This showcases you are out and about and involved. I realize this may seem silly, but how often do you check social media in a day? 12 times? 15 times? Too many to count?
- Post articles or blogs you have written or feel will educate on a certain issue that is important to you or relevant to your job. This will help position you as knowledgeable, informed and thoughtful.
- Take advantage of either Facebook or Instagram Stories. Have fun with it! Show a more personal side, take pictures with your dogs, put on those damn bunny or dog ears/nose, make a video, get your emoji game on…the possibilities are endless.
For this blog, I focused on social media as a tool to increase your visibility, there are so many ways to do so, but all roads lead back to social media when it comes down to communicating what you are up to.
Looking for more resources or articles on personal brand, check out the below blogs.
- Why you can’t afford to ignore personal branding
- The value in speaking
- Make your own opportunities
- Becoming the salesperson of you