Business owner success, by the world’s standards is always boiled down to one thing and one thing only - revenue. We are constantly working towards the $1 mil, then the multi-million milestone. Maybe it’s my neurodivergent brain, or maybe it’s the fact I’ve never been one to go with the flow, but I think this is bullsh*t.

...and yes I realize you have to make money, but to me, it’s not that one line on your P&L; it’s the people, the communities you invest in and the impact you have.

You can’t grow and build at the same time, not if you’re a small business, something will have to give - maybe it’s relationships, revenue or your health.

It’s the point I was making in the
Inc. Magazine article on this very topic.

“When you invest in growth, your profitability will take a hit. You can’t simultaneously grow and post record profits, especially when you are a small business. This past year, I had to take a step back to build, which meant I wasn’t out there selling, and as a result, our revenue is down. It’s your responsibility as the business owner to anticipate trends, read the economy, and plan for the worst. It’s why we expanded our business to add a complementary offering, but it’s going to be a hefty lift and require additional capital to build. Growth is painful but worth the risk. You need to believe in yourself because no one else will..”

Don’t measure your success on someone else’s definition. You get to make your own rules. ...