My lovely friend, Adrienne Wallace, spoke about paid interns at her acceptance speech for PR Pro of the Year or Badass Superwoman of the Year (I forget the category) and she is right on the money (or the lack of). In fact, I agree so much…I’m writing about it.

Now, before you get your knickers in a twister, yes…8THIRTYFOUR was powered by unpaid interns for the first few years of the agency. And boy did I feel guilty about it, those were some hardworking soon-to-be pros. What I couldn’t pay them, I did try to make up for with booze, food and lots of dogs – but it was never enough and it will never be enough. If you’re reading this…thank you, from the bottom of my heart, thank you.

While I’m at it, I would also like to stricken ‘intern’ from our vocabulary. It is just so insulting, I don’t hire interns, I hire associates that work with clients, slay projects and deliver results. They deserve to be paid for the work they do because it matters.

If you disagree with me, whatever. Here are the reasons unpaid internships shouldn’t even be an option anymore – and schools need to set that expectation as well.

1. When is the last time you asked someone to cut your hair or clean your house for free?
2. How hard have you ever worked at something that you didn’t get paid for?
3. If a potential client calls you up, says they love the work you do but would like you to do a project for free – just so they can get a feel for how you work…what would you say?
4. Employees feel valued when they are paid…weird right?
5. If you don’t pay, you’re a jerk.

In conclusion, pay your interns.

Ever find yourself scrolling through Facebook, Instagram, LinkedIn…all the photos in your phone…the latest Ann Taylor sale…basically doing anything but tackling the looming project that is due?

I’m convinced it is human nature to procrastinate, it just feels natural to find reasons to not do something. It’s like we are wired to avoid emptying the dishwasher, riding the Peloton, or writing that blog.

Putting things off, actually hurts us emotionally, physically and monetarily. In a survey of 10,000 people by Carleton University’s Procrastination Research Group, 94 percent of respondents said that procrastination negatively affects their happiness. A full 19 percent said the effect is extremely negative.

Side Note: There is a group that studies procrastination, how often do they put something off…I wonder?

There is no secret formula for motivation, for me…guilt and the fear of letting someone down drives me. It doesn’t mean I’m jumping out of bed at 6:00 a.m. to ride 10 miles on the bike, meditate for 30 minutes or read a book…it does mean, I get shit done.

You have to force yourself to do it, even when you don’t want to. 

I tell staff, do the item on your to-do list that you are avoiding doing. Get it over with, you’ll find yourself a hell of a lot more productive when that one task isn’t hanging over your head.

Make yourself be motivated, there is no magic wand to suddenly make yourself productive. It is just pushing yourself and doing the crap you don’t want to do…first.

Set a routine

My mornings consist of me getting up, getting ready and getting out the door. Some people like to run a marathon, write a novel, achieve world peace…all before 6:00 a.m. Well, good for them.

No routine is right or wrong, do what works for you. I work in the evening, after I leave the office, I tackle things that are ‘quick wins’ so I can focus on the big stuff the next day.

Celebrate success

Acknowledge your wins. When you knock out a 35-page strategy, reward yourself with a bottle or two of wine.

It’s never to late to end the cycle of procrastination. Be realistic with yourself, you’ll have good and bad days.

One of the most important skills a person can possess is the ability to listen. In a world where phones are beeping, watches are buzzing and emails are popping up…we are constantly pulled away.

I, myself, am a terrible listener, ask anyone. I am easily distracted, ooh shiny object, and I have a hard time concentrating on one task at a time. I want to jump all over the place and I am certain I have some undiagnosed something – adderall anyone?

These tips are for all the recovering non-listeners. There is nothing more rude than a person having to repeat themselves multiple times, because you are not listening. Just ask my husband.

1. Prioritize it in the workplace. Encourage listening by setting an example. Put away your phone or other distraction, make eye contact, be conscious of nonverbals and actively engage.
2. Pay attention to nonverbals. I took a class in college titled ‘Nonverbal Communication,’ thinking it would be a fluff course – I was wrong. A substantial portion of our communication is nonverbal. Every day, we respond to thousands on nonverbal cues and behaviors including postures, facial expression, eye gaze, gestures, and tone of voice.
3. Don’t interrupt. This is a tough one, I am very impatient and if I feel someone is taking too long to get to the point, I jump in and make it for them. Trust me, that is a dick move.

Encourage a ‘no interruption’ policy at work. Have employees take note of something they heard during the day, that the can then share with the rest of the team.

When your culture is focused on listening and observing, staff is happier and clients will take note.

Be comfortable with change is the best piece of advice I can offer you. Life is going to throw a lot of curve balls your way, so line up to catch them and throw them the f**k back.

8THIRTYFOUR is 12 years old (maybe 13 – I lose track) and there is not a single day that I wasn’t surprised or caught off-guard by something; there is a reason people don’t own businesses – it is fucking hard. If you can become comfortable with things constantly being in influx, and create a plan for how to deal with disruptions – you almost begin to look forward to them (that is 100% an exaggeration), the good thing is you know how to tackle the unexpected, deal with it and move on.

The other fun part about change is communicating throughout the entire organization, in a way that is positive and exciting. Anytime there is change, there is opportunity. Stop looking at change as a disruption, instead see the possibilities that accompany it.

Next time the unexpected happens, do the following.

1. Breathe. Don’t react. Any action you take within the first 15 minutes of a disruption, is going to be reactionary and definitely not well-thought out.
2. Ponder. If I know a big decision is coming, I reflect on it. I take a few days, sometimes a week (if time allows) and let my mind look at all the possibilities.
3. Analyze. Now that you have slowed down and pondered, it is time to determine the ripple effects on your company, staff, community, personal life etc.
4. Plan. You have thought it out and you know what you have to do, write it out, timeline it and communicate it.
5. Go. Get moving, you have the plan and the ability to turn this disruption into an opportunity.

Remember, when shit hits the fan – find the opportunity and put on your positive pants.

My favorite subject is small business and through the 8THIRTYFOUR Happy Hour Hustle podcast, WGVU Your Biz Your Town radio show with Shelley Irwin or this blog, I am constantly promoting the amazing businesses in our community.

Small Business Saturday is tomorrow and while this is mostly for retailers, it is a good opportunity to shine the spotlight on all small businesses.

Starting and growing a business is daunting, to say the least, but you are not alone. There are some amazing organizations in our state that are here to help. This blog is dedicated to just a few of them, who have assisted 8THIRTYFOUR over the years.

Small Business Development Center (SBDC)
When I was starting 8THIRTYFOUR, I needed a crash course in business finance and SBDC offers financial counseling and much, much more. They offer expert assistance at NO cost to entrepreneurs looking to start or grow their business. You heard that right, their services are FREE.

The SBDC is headquartered within Grand Valley State University with 11 regional offices and more than 20 satellite offices.

I just recently reengaged their services to assist us in our Entrepreneurial Operating System journey, they offer facilitated sessions to ensure you are properly implementing.

Find out more by visiting, sbdcmichigan.org.

Small Business Association of Michigan (SBAM)
If you know me, then you know I am very involved with SBAM, with over 26,000 members it is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community.They have been successfully serving small businesses in all 83 counties of Michigan since 1969.

As a business owner, the ability to meet, network and commiserate with other owners is priceless. They keep us informed of policies at the state and national level that will affect our businesses and provide opportunities for us collaborate and partner.

Find out more at sbam.org.

There are many more great orgs, such as Grand Rapids Opportunities for Women, local chambers and Inforum Michigan. Determine what your need is then reach out to one of these great resources to take your business to the next level.

Are there others that should be on the list? Add them in the comments below.

The 8THIRTYFOUR team, took time out to reconnect, strategize and explore a small town in Northern Michigan this past week. Since we began implementing the Entrepreneurial Operating System® (EOS®), we have made it a priority to spend time talking about the company, plans for the future and each employee’s individual goals. The benefits for doing so are hard to see at the time, but looking back now on a year of EOS®, it is very evident how important ‘company time’ is.

Here are the top 3 reasons, to disconnect and reconnect.

1. One vision, one team. Having all staff members working towards the same goal will only make your company stronger; this will involve transparency on the side of the leadership team. Be willing to share revenue and organizational goals with staff. At our yearly retreat, we discuss one-year and three-year revenue goals, as well as future org charts. We also take a look back on the current year and see how we are tracking to meet the goals set the year prior. This is a great time to ensure everyone is clear on what is important moving forward and how the work they do daily is contributing to the success of the company.
2. Temperature check. A fun exercise to lead with your team, is called roses and thorns. It is an interactive way to identify strengths, weaknesses and improvement areas within your company. Our friends at Atomic Object break it down for you here. This exercise gives you a snapshot of what each team member thinks the company is doing well, could do better and needs to focus on for future goals. For example, our team identified that we do a great job at client reporting, which is something we have worked very hard at streamlining and perfecting in the last 6 months. We also noted that we need to do a better job talking about community engagement and highlighting the importance of it. The best part is the exercise sets the foundation for your quarterly and yearly goals.
3. Fun. Employees work hard for you and they deserve a little fun and relaxation to recharge for the upcoming year. Your retreat should be an even mix of planning and team bonding. I know that is hilarious coming out of my mouth, but when you are intentional about culture, your company will flourish.

What else would you add to this list? By the way, Leland is gorgeous this time of year and there is an amazing bookstore you have to check out.

Most entrepreneurs and business owners fail terribly a leading. No one tells you when you start your business, that you will someday have to manage an entire team. At the time, you are too busy trying to not go broke. It’s probably a good thing that most entrepreneurs can’t see past the week they’re living in, we would have a nervous breakdown.

Over my 11 years at 8THIRTYFOUR, I’ve stumbled upon the following lessons (and I mean stumbled).

1. You are in the spotlight. Whether you like it or not, everyone is watching what you do. Your employees, community, clients, partners, family, dog…you name it; your every action and decision is under the microscope. Self-awareness is key, especially after you make a bad decision.
2. Personal and professional is blurred. Most people spend more time with their co-workers than they do their own families, which means you will know a lot about each individual that reports to you. A good work environment, encourages team bonding and presents opportunities for employees/managers to get to know each other on a more personal level. The catch is, you will know WAY more than you want to about your employees. Safeguard that information and respect their privacy.
3. Not everyone is a winner. This may seem harsh, but when we started moving to EOS® (Entrepreneurial Operating System®), it took the emotion out of staff/employee decisions. You have to make the right decisions for the company and that means, right person/right position. Rip the bandaid off when it comes to low performers, if they are not a fit for your culture, then work with them to transition to a new job.
4. Everyone looks to you for the answer. You are going to get asked a lot of questions, some you know, most you don’t. Unfortunately for you, you’re the only one they can go to. Empower employees to make their own decisions, but also have designated times they can come to you with questions and solutions.
5. Leadership is lonely. I wrote a pretty emotional and raw blog about this awhile back, running a business is hard. You can’t delegate running the company to someone else, if a big problem hits – buck stops with you.

What leadership lessons would you share? I am always open to learning and adapting based on what I learn. Great leaders don’t happen overnight, they make a lot of mistakes on the way.

We are blogging maniacs at 8THIRTYFOUR, we blog twice a week or more depending on breaking industry news. That is a lot of content to create, which means we have learned a thing or two along the way.

Here are some of our blogging non-negotiables.

1. It’s all about the relationship. Readers need to feel a personal connection to a brand, and that means you gotta give a little of yourself to build loyalty. We blog a lot about marketing, PR, digital, design…but we also talk about our favorite patios, stuff we do to unwind and more. Communication is all about building relationships, and to do that you have to foster a connection on a deeper level.
2. Provide value. Think ‘how-tos’ or checklists. Just recently we wrote a blog about the best times to post to social media, broken down by network. Readers could download an infographic, that they could use as a guide when scheduling social media. See…value.
3. Be funny (no pressure). Don’t take yourself too seriously, brands that incorporate humor into their content come across as more relatable and engaging.
4. Share the responsibility. No one person in our company is expected to generate all the content and we often will collaborate on blogs with each person inputting their piece.
5. Share real world results. Any company can talk about how great they are, it is when you show results of a project or campaign that readers will take notice.

These are just a few of the things we have learned from 11 years of blogging. What do you think?

The worst bosses I ever had…were women. I know I am not alone, many share the same experiences. These experiences have driven me to be a better leader and to cultivate opportunities for my employees that I never had. As a business owner (regardless of my gender), I need to live by example.

When reflecting back on my worst bosses, I realized they did teach me valuable leadership lessons.

1. Be transparent. By being clear with expectations for each role in your company, your employees know what is expected of them. Share with them the vision and 1 year, 3 year and 10 year goals. Understanding they are a part of something bigger, drives them to contribute in a more strategic way.
2. Support professional growth. When an employee grows professionally, the company benefits. Provide opportunities for community engagement, leadership training and more. We work with our employees to develop a professional development plan that we support as a firm.
3. Be intentional with culture. You want employees to look forward to coming to work each day. We purposefully build team bonding into our schedule – whether it is Friday Sangria or a BBQ at my house to share an updated company strategy to working on a patio for the afternoon. Employees work hard, reward them with some flexibility and fun.
4. Lead by example. This is by far the most important. We have all had those bosses that tells us one thing and do another. While I am out of the office a lot, I make it a priority to attend our team meetings, bonding sessions and hit deadlines.

Use your past ‘bad boss’ situations to drive yourself to be a better leader. Sometimes our worst experiences can be our best education.

I was labeled a pessimist the other day and my first reaction was to be defensive. Let’s be honest, pessimism is not viewed favorably; we are considered the Eeyores of the world, which is associated with negativity.

Side note: Someone had to be a pessimist in that group. Pooh had no common sense, Tigger was rash and reactive in his decision making and Piglet was terrified of his own shadow. They probably should have given Eeyore a little more credit.

Being a pessimist, that’s right I’ll admit it, has allowed me to succeed as a business owner. I do not walk around singing show tunes, I have a serious case of RBF (resting bitch face) and past bosses have called me abrasive and pushy. All of this is true, although I do occasionally hum the Greatest Showman soundtrack, and I am not going to apologize for it.

The way I approach a lot of situations in the business world are grounded in my pessimistic tendencies and have built a successful foundation for 8THIRTYFOUR.

1. I always analyze the shit out of everything. I overthink every interaction, situation, communication…and it has made me very intuitive when faced with difficult decisions. I notice everything…everything.
2. I hope for the best and plan for the worst. Running a business is really, really hard and it is a journey full of constant twists and turns – you have to plan for the unexpected. You also need to roll with the punches, which is not something us pessimists do well.
3. My self-awareness is off the charts. I take criticism well and it has made me a better boss and colleague. I internalize, overthink it and at times make myself sick over it…but the process is well-worth the results.

While pessimism has served me well, it needs to be in moderation. It cannot take over your life; use it to motivate you, but remember to take time to focus and reflect on the great things.

Lastly, don’t be ashamed to be a pessimist, own it and acknowledge the good that comes from it.

P.S. Being a pessimist is good for your health.