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Tag: Public Relations

Integrated Communication

PR can’t fix stupid

Public relations can only do so much. PR practitioners can build brand awareness, attract attention to new products, manage a crisis and so much more.

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Integrated Communication

Marketing in the new year

This time of year, a lot of companies will reach out to us in an effort to incorporate marketing into their strategy for the new

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Integrated Communication

Basics of media preparation

As we gear up for another week of media announcements, press conferences, media training and pitching, I wanted to share some tips on media preparation.

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Integrated Communication

Stop saying this to PR pros

So you hired us…because we know stuff. We clearly have a track record of success in public relations or you never would have come to

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Integrated Communication

Building an integrated campaign

Team 834 is working with our local community theatre on the promotion of an unknown play that deals with some very real but difficult issues.

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Integrated Communication

Lipstick is not the solution

I have been waiting for 10 YEARS for an article that accurately depicts integrated communications (thank Brian) and why it is the ONLY way agencies

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