
Throwing a message (not just a party)
Yesterday, 8THIRTYFOUR officially celebrated 11 years with our community, clients and staff. While our anniversary gave us an excuse to throw a party, our intent

Yesterday, 8THIRTYFOUR officially celebrated 11 years with our community, clients and staff. While our anniversary gave us an excuse to throw a party, our intent

Strategies are hard. Where the hell do you even start? Whether you are the one responsible for creating a marketing plan or you are working

The use of social media is a hot topic around our office lately. We have a social media policy at 8THIRTYFOUR, it is all of

This article previously appeared in the Grand Rapids Business Journal on September 29, 2017. Peanut butter. Jam. Bread. Besides a craving for a sandwich, do

Phew…this weather…am I right? I am beginning to think sweating is my new way of life. The weather certainly seems to be symbolic of where

To be clear, I mean public speaking not just talking out loud. Although I do excel at that regardless if I have an audience. This

We have a saying around our office, “Presentation is just as important as strategy.” What I mean by that is we could have an amazing

Is your logo outdated and no longer relevant to your customers? Do you even know how your brand is perceived? A brand’s mark can be

A communication strategy really does serve a purpose, it isn’t just something you read once and set on a shelf. It should be your roadmap

I had a conversation with a friend, and someone I respect immensely professionally, about a company’s brand and how it is interpreted across all channels.