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Tag: Branding

Small Biz

Creating a marketing plan

Strategies are hard. Where the hell do you even start? Whether you are the one responsible for creating a marketing plan or you are working

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Integrated Communication

Employees & Social Media

The use of social media is a hot topic around our office lately. We have a social media policy at 8THIRTYFOUR, it is all of

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Small Biz

Millennials and brand loyalty

This article previously appeared in the Grand Rapids Business Journal on September 29, 2017. Peanut butter. Jam. Bread. Besides a craving for a sandwich, do

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Small Biz

The value in speaking

To be clear, I mean public speaking not just talking out loud. Although I do excel at that regardless if I have an audience. This

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Small Biz

How important is design?

We have a saying around our office, “Presentation is just as important as strategy.” What I mean by that is we could have an amazing

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Integrated Communication

How is your brand perceived?

I had a conversation with a friend, and someone I respect immensely professionally, about a company’s brand and how it is interpreted across all channels.

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