Be comfortable with change is the best piece of advice I can offer you. Life is going to throw a lot of curve balls your way, so line up to catch them and throw them the f**k back.

8THIRTYFOUR is 12 years old (maybe 13 – I lose track) and there is not a single day that I wasn’t surprised or caught off-guard by something; there is a reason people don’t own businesses – it is fucking hard. If you can become comfortable with things constantly being in influx, and create a plan for how to deal with disruptions – you almost begin to look forward to them (that is 100% an exaggeration), the good thing is you know how to tackle the unexpected, deal with it and move on.

The other fun part about change is communicating throughout the entire organization, in a way that is positive and exciting. Anytime there is change, there is opportunity. Stop looking at change as a disruption, instead see the possibilities that accompany it.

Next time the unexpected happens, do the following.

1. Breathe. Don’t react. Any action you take within the first 15 minutes of a disruption, is going to be reactionary and definitely not well-thought out.
2. Ponder. If I know a big decision is coming, I reflect on it. I take a few days, sometimes a week (if time allows) and let my mind look at all the possibilities.
3. Analyze. Now that you have slowed down and pondered, it is time to determine the ripple effects on your company, staff, community, personal life etc.
4. Plan. You have thought it out and you know what you have to do, write it out, timeline it and communicate it.
5. Go. Get moving, you have the plan and the ability to turn this disruption into an opportunity.

Remember, when shit hits the fan – find the opportunity and put on your positive pants.

Change is inevitable; we have all heard it before – but many of us seldom do anything about it. I had the opportunity to hear Josh Linkner speak last week at the Small Business Association of Michigan (SBAM) Leadership Council Summit and it was a great reminder that business owners need to focus on reinvention to remain relevant.

Josh wrote the bestselling book, The Road to Reinvention which discusses how businesses fail to reinvent with disastrous results. I started 8THIRTYFOUR to introduce an alternative to the traditional agency model. We focus on deliverables, not hours. We strategize, then implement. We leverage all communication mediums to deliver integrated measured results. At the time, the concept was unique and hard for people to wrap their heads around, in fact it took years building relationships and delivering results before it paid off.

Imagine if your competitors had the same exact product as you and all of you delivered it the same way – how would you stand out? What makes you different?

If we, as business owners, don’t take a different approach and innovate, then how do you ensure your business will be there tomorrow or 3 years from now?

Josh used the example of Kmart and their Ship My Pants campaign. Kmart was struggling to stand out from competition and remain relevant when competing with the likes of Amazon and other online giants. The campaign did exactly what it was designed to do, create buzz. Kmart had a HUGE opportunity, to build on the momentum and improve the online user experience, customer service and more. They didn’t. Change was too hard and they held onto their antiquated retail model…and well the rest is history (no really – they are history).

Dedicate time and resources to big picture ideas and don’t be afraid to take a risk – it could pay off in dividends.

Most entrepreneurs and business owners fail terribly a leading. No one tells you when you start your business, that you will someday have to manage an entire team. At the time, you are too busy trying to not go broke. It’s probably a good thing that most entrepreneurs can’t see past the week they’re living in, we would have a nervous breakdown.

Over my 11 years at 8THIRTYFOUR, I’ve stumbled upon the following lessons (and I mean stumbled).

1. You are in the spotlight. Whether you like it or not, everyone is watching what you do. Your employees, community, clients, partners, family, dog…you name it; your every action and decision is under the microscope. Self-awareness is key, especially after you make a bad decision.
2. Personal and professional is blurred. Most people spend more time with their co-workers than they do their own families, which means you will know a lot about each individual that reports to you. A good work environment, encourages team bonding and presents opportunities for employees/managers to get to know each other on a more personal level. The catch is, you will know WAY more than you want to about your employees. Safeguard that information and respect their privacy.
3. Not everyone is a winner. This may seem harsh, but when we started moving to EOS (Entrepreneurial Operating System), it took the emotion out of staff/employee decisions. You have to make the right decisions for the company and that means, right person/right position. Rip the bandaid off when it comes to low performers, if they are not a fit for your culture, then work with them to transition to a new job.
4. Everyone looks to you for the answer. You are going to get asked a lot of questions, some you know, most you don’t. Unfortunately for you, you’re the only one they can go to. Empower employees to make their own decisions, but also have designated times they can come to you with questions and solutions.
5. Leadership is lonely. I wrote a pretty emotional and raw blog about this awhile back, running a business is hard. You can’t delegate running the company to someone else, if a big problem hits – buck stops with you.

What leadership lessons would you share? I am always open to learning and adapting based on what I learn. Great leaders don’t happen overnight, they make a lot of mistakes on the way.

The worst bosses I ever had…were women. I know I am not alone, many share the same experiences. These experiences have driven me to be a better leader and to cultivate opportunities for my employees that I never had. As a business owner (regardless of my gender), I need to live by example.

When reflecting back on my worst bosses, I realized they did teach me valuable leadership lessons.

1. Be transparent. By being clear with expectations for each role in your company, your employees know what is expected of them. Share with them the vision and 1 year, 3 year and 10 year goals. Understanding they are a part of something bigger, drives them to contribute in a more strategic way.
2. Support professional growth. When an employee grows professionally, the company benefits. Provide opportunities for community engagement, leadership training and more. We work with our employees to develop a professional development plan that we support as a firm.
3. Be intentional with culture. You want employees to look forward to coming to work each day. We purposefully build team bonding into our schedule – whether it is Friday Sangria or a BBQ at my house to share an updated company strategy to working on a patio for the afternoon. Employees work hard, reward them with some flexibility and fun.
4. Lead by example. This is by far the most important. We have all had those bosses that tells us one thing and do another. While I am out of the office a lot, I make it a priority to attend our team meetings, bonding sessions and hit deadlines.

Use your past ‘bad boss’ situations to drive yourself to be a better leader. Sometimes our worst experiences can be our best education.

Perhaps one of the most harmful things we can do as business owners is dwell on the past. It is hard to look forward and not backwards when we are making strategic decisions about our companies, however it is absolutely necessary. You know the saying, hindsight is 20/20, well that is true and the only value is in what you learn to help you make better decisions in the present.

Moving on from a mistake or failure is a challenge all humans make and as a business owner we are not quick to forgive ourselves. Here are a few tips I have found helpful over the years:

1. Make the decision to move on. Consciously admit it happened and acknowledge there is nothing more you can do. Write down 2 to 3 things you learned from it and put those lessons into practice for the future of the company.
2. Process the mistake or failure. Before you can fully move on, you need to process the whole situation. I do this by grabbing a drink with another small business owner who can help me see the lesson in all of it and who also loves a great cocktail and real talk. Similar to personal hardships, you have to allow yourself time to mourn or you will never truly move on from it.
3. Take responsibility. Don’t blame others for what happened. At the end of the day, you are the business owner and the buck stops with you.
4. Stop looking back. Once you are through steps 1 through 3, it is time to put the lessons you learned into practice. No more dwelling on the past. If you continue to focus on the negative there is no room for the positive and it is already hard enough to be positive.
5. Forgive everyone. This sounds very ’emotional’ but the fact is, if you hold a grudge against another person or yourself then this situation/failure/mistake will haunt you for the rest of your life. Forgiveness is a way of tangibly letting something go. It’s also a way of empathizing with the other person, and trying to see things from their point of view. Empathy will set you apart.

Don’t let your business or yourself be defined by something that happened in the past. You are better than that.

As entrepreneurs and business owners, our days are anything but consistent. It is a word we loathe, how can we possibly be consistent when everyday is full of surprises and the unexpected.

Here is the deal, when we are consistent, we see the results but it takes commitment. It is so easy to put things off, procrastinate and be complacent…but we can’t do that. As business owners we should have a schedule that addresses the different facets of our business.

• Money is key to running a business, which means you need to set time every month to review finances, reconcile charges, categorize expenses…etc. It is a wonder our bookkeeper has not killed me…numbers are my least favorite thing so reviewing them and understanding them takes a lot longer for me. However, it is a necessity.
• Team meetings to keep all work and internal projects on track need to happen weekly. We sit down as a team 3 times a week and each meeting has a different theme – what is coming up, what big projects are in process, current events and brainstorming. If we don’t connect on a regular basis, our connection as a team suffers and in turn our clients don’t receive our best work.
• Leadership meetings happen weekly on Mondays. We do a temperature check on culture, employees, agency health, upcoming projects, business development and more.
• Quarterly strategy meetings are also an important part of “consistency”; we do an offsite full day session each quarter to do a deeper dive into all things 8THIRTYFOUR -we have our goals mapped out quarterly, yearly, etc. This keeps us on track for the bigger goals we have set.
• Mondays are no meeting days, sometimes (rarely) that gets broken but it is our time to plan for the week, connect on all client activities and work ahead.
• Bi-weekly on Fridays we meet as a team and tackle 8THIRTYFOUR marketing activities, community engagement and spend time bonding as a team. We know we have to be intentional about culture, if we aren’t then everything suffers.

My advice is, stop fighting consistency and build it into your week, month and year. The rewards will become evident when you stay the course.

What are your priorities when it comes to consistency?

I would never discourage anyone from starting their own business and going out on their own, but I do think it is important to have all the facts before making the leap. Becoming an entrepreneur is easy, succeeding as an entrepreneur is really, really hard.

Here are just a few things you can expect.

1. Work/life balance will never be achieved. As a business owner you are always on, you have to be as issues and opportunities will pop up at all ours of the day or night. A recent Small Biz Musings blog talks about the myth of work/life balance. It will be important to have a conversation with the significant other in your life to prepare them for your soon-to-be crazy schedule. You will need their support and understanding.
2. Your schedule is no longer your own. If a potential client wants to grab drinks at 6:00 p.m., then you will be grabbing drinks at 6:00 p.m. If they want to meet for a 7:00 a.m. meeting because it works best with their schedule…then you will meet them at that time. If you want to land a contract, you need to do whatever it takes. That won’t always be the case, but in the beginning you need to show up and crush it.
3. Cashflow will always freak you out. Your financials will always hang over your head, you will find that you go from sitting quite comfortably to ‘holy shit…we gotta make payroll.’ This does get better, but in the beginning you are investing everything and you’ll be lucky to see a return in the short term.
4. Small business owners are your new family. You are not alone, even though it will certainly feel like it. There are others that have done what you are about to do successfully and they have great advice to give you. There is no how-to manual for entrepreneurs, maybe I should write one…oh hell, I don’t have time for that.
5. Failure is your new norm. It’s ok, because you will learn from it, just don’t be so hard on yourself. How you deal with failure will impact your business’ future. There is such a stigma attached to failure, see it as an opportunity.

My last, perhaps most important piece of advice is to never stop learning. Read everything you can get your hands on and set aside quiet or thinking time for yourself first think in the morning or in the evening. Oh, and always have a bottle of your favorite spirits on hand. You never know when you are going to need it.

What would you add to this list?

I’ve been having a conversation with several other business owners regarding balance and finding that within your life. Can I just say, I think it is utter bullshit? When did work/life balance become a thing? If you want to work all the time, because you love it, then do it. If you want to shut off your phone at 5:30 p.m. and spend time with family or friends, great! Good for you!

What is important to you, isn’t necessarily important to another person. I have always thought work/life balance was a myth, what is important is that you love your life and feel fulfilled. What is listed below, are my non-negotiables, which more than likely aren’t the same as yours. If they are, lets hang out soon – because we are both clearly fun.

1. Enjoy yourself in all that you do. Can you imagine if you spent all day doing a job you hate, it doesn’t matter how much work/life balance you have in your life…you are not going to be happy. However, some don’t have a choice, which means attitude then becomes everything. If you approach work, meetings, conversations with a positive attitude, it will rub off on others around you and even if you are faking it…it starts to feel right. We are wired to see negative and to doubt everything, turn that approach on its head and force positivity.
2. Get some sleep. I love sleep, way more than I did when I was a kid. I take multiple naps on the weekends and it is glorious. I don’t know if there is a set number of hours you should get at night, but you should feel somewhat refreshed in the morning. Otherwise how will you deal with everything the day is going to throw at you? Also, I feel like being positive relies on you being refreshed.
3. Make time for fun. I don’t care if it is forced fun, schedule it. Maybe it is happy hour with friends, a date with your significant other, time set aside for reading, petting a dog – the point is…if you can’t laugh – then how the hell do you deal?
4. Get moving.  I know, I know…this is hilarious coming from me. You don’t need to go run a marathon, but maybe get 10,000 steps in for the day. I like to jump on my elliptical and burn a remarkable 150 calories as I watch funny YouTube videos. I feel good about myself and don’t feel like a lazy cow, so there is that.
5. Go into the woods. I like to spend time in the woods, wrapped in a blanket, reading a good book, enjoying a glass of wine, with a raging fire while surrounded by 6 dogs. This is a very specific formula that you will need to tweak. The point is, find your happy place and go to it often.

Work/life balance just isn’t a thing because in everything I listed above my work is integrated into it. I dream about it, talk about it, reflect on it and work wherever I am. What is most important is that you are happy, it shouldn’t matter how that is achieved or how many hours you spend working verses self-care (which is also BS).

What do you think?

When starting a business the only thing you can think of is….$$$. How will you pay bills? Hire employees? Feed your dog?

Fast forward and you are now a relatively stable company (I mean are small businesses ever really stable?) and you are struggling with clients, you’re exhausted all the time, management of employees is clearly not your strong suit…and you’re wondering how this phase of your business could possibly be harder then when you were broke?

I’ll tell you why. As your business grows, your mindset needs to change. How you run your business needs to evolve and that means some serious non-negotiables.

1. Stop competing on price. At some point you have to stop taking on every Joe Blow that walks through your door with a wad of cash (ok…it depends on how much cash is in the wad). Ask yourself what makes a good client and who can you helo? Break it out by industry, services you want to provide and what your price model is. Concentrate on making your company stand-out through exemplary results, great client relationships and a phenomenal culture.
2. You cannot please everyone. This goes back to the price piece, if someone doesn’t see your value, then don’t work with them. No business should have to spend time constantly convincing a client they are worth the cost of the service. Although, if this is the majority of your clients, then you need to spend sometime thinking on why that is. If you see your value, so will your clients.
3. You are not a friend. Running a business, means hiring the right people. Employees are not your friends, sure you can go out and have a drink or chat about personal lives (to a certain extent), but you are their boss. Do not cross that boundary, it will only spell trouble for your entire business.
4. Spend time on the business. So often we are working in the business, we don’t step back to and strategize ON the business. Pick up the book Traction, once you read it, have your leadership team read it, then tell me what you think.
5. Stop with all the late nights. Regardless of what you think, you cannot work all the time. Stop pretending like you can or you do, because we all know you sleep. You’ve heard of the “busy disease;” I like to call it the small business owner competition…and the funny thing is we think we are competing against each other but really it is all in our head. I am always comparing myself to other owners and how they run their business, which leads to me inevitably finding something wrong with myself…just stop! Do what is right for you and the business.

I would love to hear your thoughts on the business habits you had to break to take your company to the next level. The growth stage is one of the hardest to guide your business through.

Yesterday, 8THIRTYFOUR officially celebrated 11 years with our community, clients and staff. While our anniversary gave us an excuse to throw a party, our intent was much more powerful than that. Our message for the evening was the “Power of Small Business,” which we highlighted with a superhero theme. To me, small business owners are superheroes. They tackle challenges and failures on a daily basis while continuing to push forward. We have a vision in our head of what we want our business to be and who we want to help and we refuse to give up.

As a member of the Small Business Association of Michigan (SBAM), I am surrounded by super heroes every day. Associating with these badass business owners has lead 8THIRTYFOUR to truly embrace what makes us a great company. Our dedication to our community, clients and culture are what separates us from the rest. It is hard for me to embrace kudos and show pride for 8THIRTYFOUR and all we have accomplished in the last 11 years, however, it is necessary.

When we choose our clients, we do so knowing we can help them meet the integrated communication goals they have for their company. We won’t work with businesses we don’t believe in and we won’t take you on if we can’t help you. Our clients trust us and recognize our value and for that I am damn grateful.

From the bottom of my heart, thank you for trusting 8THIRTYFOUR with your brand and for believing in the power of small business. We didn’t just throw a party, we threw a message and I hope it resonated with those that attended.