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Tag: Public Relations

Small Biz

Creating a marketing plan

Strategies are hard. Where the hell do you even start? Whether you are the one responsible for creating a marketing plan or you are working

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Small Biz

Nitty Gritty PR

I am sitting here with perma-grin on my face after creating a presentation for the GVSU Public Relations Student Society of America. The group asked

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Small Biz

Pitching your client

It still astounds me that PR professionals send mass emails when sharing client news. I didn’t think this was the norm anymore, until I was

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Small Biz

Building a PR calendar

One of the best ways a company can gain awareness is visibility in the media. Public Relations and media coverage has changed over the years

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