What does your brand champion?

What do you support? Do you stay neutral? Stay out of any political discourse?

Many companies choose to quietly support or not support certain organizations in their community or remain quiet on what their customers may perceive as controversial.

834, I am proud to say, will always vocally support equality, inclusiveness and diversity. In fact we are proud supporters of the Grand Rapids Pride Center and this weekend’s Pride Festival. For us, this is a huge part of our culture and it is what makes our company great.

Some companies may have a different base of clients or may have a political base and need to remain neutral facing for those reasons. I am really proud that as a small business owner I am able to support great organizations like the Grand Rapids Pride Center, GVSU LGBT Alumni Association and Vicki’s Pet Connection (obviously we support all things animals).

You have to do what is right for you, your company and your customers.

What do you think?