We are blogging maniacs at 8THIRTYFOUR, we blog twice a week or more depending on breaking industry news. That is a lot of content to create, which means we have learned a thing or two along the way.

Here are some of our blogging non-negotiables.

1. It’s all about the relationship. Readers need to feel a personal connection to a brand, and that means you gotta give a little of yourself to build loyalty. We blog a lot about marketing, PR, digital, design…but we also talk about our favorite patios, stuff we do to unwind and more. Communication is all about building relationships, and to do that you have to foster a connection on a deeper level.
2. Provide value. Think ‘how-tos’ or checklists. Just recently we wrote a blog about the best times to post to social media, broken down by network. Readers could download an infographic, that they could use as a guide when scheduling social media. See…value.
3. Be funny (no pressure). Don’t take yourself too seriously, brands that incorporate humor into their content come across as more relatable and engaging.
4. Share the responsibility. No one person in our company is expected to generate all the content and we often will collaborate on blogs with each person inputting their piece.
5. Share real world results. Any company can talk about how great they are, it is when you show results of a project or campaign that readers will take notice.

These are just a few of the things we have learned from 11 years of blogging. What do you think?

As entrepreneurs and business owners, our days are anything but consistent. It is a word we loathe, how can we possibly be consistent when everyday is full of surprises and the unexpected.

Here is the deal, when we are consistent, we see the results but it takes commitment. It is so easy to put things off, procrastinate and be complacent…but we can’t do that. As business owners we should have a schedule that addresses the different facets of our business.

• Money is key to running a business, which means you need to set time every month to review finances, reconcile charges, categorize expenses…etc. It is a wonder our bookkeeper has not killed me…numbers are my least favorite thing so reviewing them and understanding them takes a lot longer for me. However, it is a necessity.
• Team meetings to keep all work and internal projects on track need to happen weekly. We sit down as a team 3 times a week and each meeting has a different theme – what is coming up, what big projects are in process, current events and brainstorming. If we don’t connect on a regular basis, our connection as a team suffers and in turn our clients don’t receive our best work.
• Leadership meetings happen weekly on Mondays. We do a temperature check on culture, employees, agency health, upcoming projects, business development and more.
• Quarterly strategy meetings are also an important part of “consistency”; we do an offsite full day session each quarter to do a deeper dive into all things 8THIRTYFOUR -we have our goals mapped out quarterly, yearly, etc. This keeps us on track for the bigger goals we have set.
• Mondays are no meeting days, sometimes (rarely) that gets broken but it is our time to plan for the week, connect on all client activities and work ahead.
• Bi-weekly on Fridays we meet as a team and tackle 8THIRTYFOUR marketing activities, community engagement and spend time bonding as a team. We know we have to be intentional about culture, if we aren’t then everything suffers.

My advice is, stop fighting consistency and build it into your week, month and year. The rewards will become evident when you stay the course.

What are your priorities when it comes to consistency?

Don’t have a heart attack, but I currently have 1,215 emails in my inbox. Are you hyperventilating? Take a deep breath, here’s a paper bag – I hear you can breath into it and it helps.

If it makes you feel any better, I don’t categorize or file my emails. If I am at 1,214, I know that I have 0 unread emails. I have a system, it is just a system that gives other people anxiety. I sent an article around the office the other day by Tim Herrera of Smarter Living; the article addressed procrastination. If we are honest with ourselves, we all put off the tasks we like the least. I bet you just thought of that task right now…

So how the hell do we go about changing what is so ingrained in us to naturally do?

1. To steal from Nike, JUST DO IT. Start out your day tackling the one thing you have been putting off for heaven knows how long. Schedule time on your calendar, say an hour or two to focus on that one task.
2. If it is a larger project, then spread it out over a few days or weeks (as needed – don’t get carried away). My suggestion would be to do it first thing in the a.m. that is when I am at my most focused. It probably has something to do with the mass amount of caffeine I have consumed.
3. If you are feeling truly introspective, you can write down all the reasons you have avoided that certain task. Is it time? Does it require confronting someone? It is something that does not come naturally to you; such as writing?

If you take my inbox as an example, I know it will take me HOURS to organize it and there are other tasks that are more pressing. Here is the deal though, it hangs over my head and I know that it affects productivity because I spend a lot of my time searching for certain emails. If they were categorized by clients or type of communication, I would be able to find it in less time – leaving more time for those other important tasks.

What do you think? What tips do you have for avoiding procrastination (get it)?

Dear Sarah Sanders:

It’s time. No one is debating your talent, well some are, but we are all beginning to question your sanity. I mean, how much abuse can someone subject themselves to? Do you believe the stuff you are saying anymore?

The Public Relations Society of America (PRSA) code of ethics clearly states, “We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.” As a PR professional with a stellar career, up til a few months ago when you took on your newest role, I am sure you are very familiar with code of ethics and have taken the pledge personally.

As a reminder of what is expected of a PR professional, whether you are a member of PRSA or not.

A member shall:

• Preserve the integrity of the process of communication.
• Be honest and accurate in all communications.
• Act promptly to correct erroneous communications for which the practitioner is responsible.
• Preserve the free flow of unprejudiced information when giving or receiving gifts by ensuring that gifts are nominal, legal, and infrequent.

You have broken every single one of these guidelines – well maybe not gifts, pretty sure no one has you on their gift list. Besides the obvious screw ups,  journalists are the reason we exist and your treatment of them is horrific, I mean truly awful. Your job is about managing reputation – you have got to laugh out loud at that one. A career in PR involves gaining understanding and support for your clients or the President, as well as trying to influence opinion and behavior. You’ll use all forms of media and communication to build, maintain and manage the reputation of your clients. It does not involve defending lies, fake news accusations and misleading the public. Just stop.

My wish for you, is that you will do what is best for your career before it is too late. Resign, apologize and do better. You are an embarrassment to our field and are giving all of us PR practitioners a bad name.

I have a rule that has served me well in my 15+ year career, only work for those you respect, like and see your value. If you take this to heart, you will set yourself up for success. You will only sink your career continuing to represent this lunatic and defending the irreversible harm he is doing to our country.

Above all else, respect yourself, because no one else will unless you do.

Sincerely,

Kim Bode
Fellow PR practitioner and concerned citizen

I made the decision to go see a business coach/counselor/therapist – whatever you want to call it….and it was the best. Granted, I’ve gone once but I’m clearly already cured. Jokes aside, I’ve written plenty of times about feeling alone as a business owner.

It took a swift kick in the ass by my managing director to go to the appointment. I mean, I could keep whining on my blog or I could do something about it. Trust me, I seriously considered the first option.

Here is what I want you to remember:

• Ask for help. Whether it is your leadership team, your mom, your dog – it doesn’t matter. Just ask.
• It’s ok to go talk to someone. It’s even better if they are a trained professional.
• Listen to them. If they tell you to get a hobby – then maybe try cooking, reading or wine. If they tell you to get a personal assistant – then do it.

Also apply here.

Let me repeat, it is ok to ask for help.

Is gratitude lost in todays society, never to be found again? Am I jaded in thinking that younger professionals want things handed to them without first working for it? It would seem the self-worth of millennials is much higher than others perceive it to be. Is this anyone else’s experience?

I want to share a few pieces of advice for young professionals from an old 38 year old.

1. See a need and fill it. Don’t wait for your boss or work buddy to ask for help, offer. If they need something and you are able to help, then do it. Think of others before yourself. This doesn’t mean you become someones doormat, it means you make yourself irreplaceable. A well-rounded professional is self-aware and observant of those around them.
2. Say thanks. I don’t care if it is the minuscule thing, say thank you. A server takes you order, say thank you. You are praised by a colleague, boss or whomever – say thank you. Those two words are so powerful and should be the most used in your vocabulary.
3. Self-reflect. Recognize and acknowledge the opportunities that have been afforded to you. It is so hard as human beings to not take things for granted. Some of the worst bosses I ever had, taught me the most valuable professional lessons. Really reflect on where you are in your career, the culture you exist in and the other individuals around you. Being reflective and thoughtful can save you a lot of headaches in the future.
4. Learn by example. Who in your company or professional circle do you admire or wish to emulate? What has been their career path? Find out their story, the hard work they put in to get where they are and then learn from it.
5. Be patient. You will not know everything overnight and you are not going to be a leader by saying you are. That isn’t how it works, wouldn’t that be nice if it was? I have spent the last 10 years of my life growing 834 and I failed a lot and pretty spectacularly, if I do say so myself. Before 834 I had 2 great jobs and 2 really terrible jobs. I learned from both and better understood my capabilities and weaknesses.

What is most important for young professionals is perspective. Your first job out of college is your opportunity to prove yourself and work your ass off. You will not be handed anything, you will not be coddled and there will not be “safe places” where you can feel feelings.

Regardless of how great you think you are, it isn’t your opinion of yourself that matters. It is how other professionals and management see you and that, is completely up to you.

Negotiation is a part of every aspect of our life. In your personal life it could be trying to get your spouse to do a chore or run an errand. In your professional life it might involve a raise, increase in a client’s budget or a lease on new office space.

Negotiation is a bit like conflict resolution, it makes people uncomfortable. Asking for more money or a concession is not easy, what it is…is necessary and part of life.

So…how do you become a better negotiator? Here are a few tips from me and Harvard Business Review (HBR), we’ll see if you can tell the difference.

1. Use humor. Not everything in life has to be so damn serious. The first thing I do when entering an awkward conversation is admit it is awkward. This usually sets people at ease and opens the floor for an honest discussion.
2. Change the setting. Go grab a beer and review that contract. Taking someone out of their everyday setting can lighten the mood and loosen everyone up. I mean, a cocktail or two helps lessen the tension.
3. Smartness or as they say IQ. According to Harvard Business Review, people with higher IQs tend to approach negotiations in a more cooperative or collaborative way. They also have some really witty, intelligent responses. Some people are just good on their feet. For those of us that are not, refer to #1.
4. Self-awareness. HBR has this to say about those of us that are self reflective – we all have mental models to interpret other people’s behaviors, and awareness of these models is key to influencing how people think of us. What this also means is narcissistic individuals are at a disadvantage, as they have no ability to see past themselves.

The deal is you get the ability to choose how you approach the convo, what you say and ultimately how you react.

What tips do you have for negotiation?

Hello everyone seeking a job, connection, friend, mentor, advice – stop bugging everyone. Make it happen yourself.

No one owes you anything. They certainly don’t owe you their time, an introduction or advice.  This past week, I have received numerous emails from individuals relocating to the area. Apparently they googled and I came up, lucky me.

This blog isn’t to discourage you from reaching out and connecting with business owners or leaders in the community, but it is to tell you to develop a better strategy.

If you are moving into a new city and need to find a job or build a network, here are a few tips:

1. Research organizations and groups to join. If you’re in marketing look at the American Marketing Association or the Public Relations Society of America. Google exists for a reason, so use it. Google “Networking events in Grand Rapids, MI” or “Professional associations in Grand Rapids, MI.” I just literally gave you the search terms, stop being lazy.
2. Use LinkedIn to connect to professionals in your new city. Are they involved in the orgs that you want to be involved with? If they are on the board of the association, then ask to sit on a committee or volunteer. Be useful, if you can offer value to another professional they will be willing to assist you.
3. Attend events. Go to local young professional or old professional gatherings. Join a hall and meet your neighbors, drinks help pave the way to great conversations.

These are just a few ideas, because you are capable of thinking of additional. Subscribe to the local business publications so you know who the major players are in town and get cracking.

We are in the process of hiring our summer interns for 834 which means lots and lots of interviews. Every interview we give is treated as important as if we were interviewing the Pope, we don’t discriminate based on position.

It still surprises me how unprepared individuals are, or the lack of research done before the interview. Here are just a few of the snafus we encountered.

Interview mistakes

1. Name is not included on the resume. I really don’t think an explanation is needed for this obvious mistake.
2. No portfolio or writing samples provided. If you are invited in for an interview, bring in work samples to share. I don’t care if you submitted it electronically before, print out hard copies and hand out along with your resume to the interviewer.
3. Research papers submitted as writing sample. This might impress your professor, but an agency doesn’t give a shit. In fact anytime I get something double spaced and indented, I cringe and stop reading.
4. Chewing gum. Spit out whatever the hell is in your mouth so you can speak in clear and concise sentences. If you are sitting there chewing your cud the whole time, that is distracting as all hell and unprofessional.
5. No cover letter. Always, always, always submit a cover letter with your resume and portfolio. Customize it to the company, use humor, explain why you are a fit and be memorable.
6. Arriving late. I don’t care if had to walk from Ada, if you aren’t on time or early that tells the interviewer that the interview is not a priority.
7. Eye contact. Look up and look the interviewer in the eyes. If you are staring down at the table that gives the impression you are incredibly insecure and lack the confidence needed to interact with clients.
8. ‘Like’ and ‘um.’ You are not a valley girl – so drop the use of ‘like’ and don’t use ‘um’ to fill the silence or to connect sentences. At some point the interviewer will stop listening and just start counting all of the ‘um’s.

Interview tips

1. Dress appropriately. See past blog on dressing to impress.
2. Follow the job posting instructions. If the posting asks for you to supply several writing samples when sending our resume, then supply the writing samples. If you are unable to follow simple instructions, agency life is going to kick your ass.
3. Creativity gets you points. In the last round of interviews we held, only one cover letter stood out – in fact it was the only one I read. It included a personal story, used humor and was incredibly well-written.
4. Research. Know the person who will be interviewing you. Have questions prepared to ask about themselves and the agency.
5. Follow-up. Send a thank-you email and note. If we don’t hear from you after the interview, it doesn’t instill a lot of confidence in your desire to get the job.

One of the reasons 834 has a well-respected internship program is because we only take the best of the best and the competition can be fierce. Always ask yourself, “how can I stand out?”

No lie, this is mapped out in our standard operating procedures. I absolutely hate meetings to have meetings, you can feel the productivity just sucked out of your day.

Meetings are a necessary evil of agency life; however there are ways to run a successful, methodical and short meeting that are beneficial to all parties.

Prior to meeting:

• 2 or 3 days prior to the scheduled meeting, send an email that confirms the date, time, agenda, call-in number or location and meeting attendees.

Day of meeting:

• Send a reminder email, reiterate the agenda and any items needed from meeting attendees.

During the meeting:

• State the purpose of the meeting. Be very clear what the expectations are, indicate the time allotted for the meeting, state the agenda again and then move into the first item.
• Stay on topic. After each agenda item, recap action items and move on.
• Take copious notes throughout the meeting. If there are 2 people in the meeting, have one person take notes while the other person leads the meeting.
• End early. Start wrapping up 15 minutes early by asking if there needs to be additional clarification on any items.
• Excuse yourself. If all else fails, stand up and indicate you have another meeting and need to be on your way.

Follow-up:

• Send meeting notes the same day as the meeting and map out action items. Sending notes the same day, keeps the information fresh in everyone’s mind and ensures nothing is missed.

Meetings are a necessary evil, however there are ways to ensure they stay on time and on topic. Share your tips in the comment section.