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The power of visual content

Designing is not a skill I possess. I do, however, understand the importance of integrating visual content into every aspect of your communication tools. A recent article by HubSpot states:

When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.

So what does that mean to us as marketers or business owners? Write less, show more. At 834, we harp on you to create quality content consistently on a weekly and daily basis. That doesn’t mean it has to be all written, tell your story in other ways. Here are a few suggestions:

  1. Infographics. Have a lot of statistics or a complex process you are trying to communicate? Infographics are the way to go. writes: Infographics are liked and shared on social media 3X more than other any other type of content. Can you really argue with that stat?
  2. Video. I am not talking 50k video projects, just your smartphone, a stand, a remote and the addition of your logo at the beginning and contact information at the end. Did you know that according to Syndacast, using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%.
  3. Images. We incorporate header images into every single blog we create for our clients. The image represents what the blog encompasses as well as catching the attention of a potential reader. The Kissmetrics‘ blog writes, content with relevant images gets 94% more views than content without relevant images.

Need more proof? Just look at the fastest growing social media networks – Pinterest, Instagram and SnapChat. All of these are built around, what? That’s right…imagery, video and infographics.

What is your visual content strategy?

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Hi, I'm Kim!
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