Dear Michiganders,

We find ourselves, once again, in the midst of a blustery winter storm (Snowmageddeon) that has seemingly caught us by surprise…even though it is winter in Michigan. I view snow days as an opportunity to crush my to-do list and catch up on all the tasks I keep putting off.

Here are my tips for this windy, snowy and cozy day.

1. Wear PJs all day. It is statistically proven that working in lounge wear increases output (we are still looking for the report that backs this up). If you don’t have to worry about showering, dressing and doing your hair; you can jump right into your tasks for the day.
2. Start with a mimosa, after coffee of course. Nothing says “bring on the day,” like an alcoholic beverage at 7:00 a.m. Champagne is for celebrating, and a snow day is cause for celebration.
3. Light a candle. A flickering, scented candle will give you a warm, cozy feel. It completes your workspace and adds the needed ambience to crush that to-do list.
4. Surround yourself with dogs. Missing your co-workers? No problem. Dogs are avid listeners, be sure to brainstorm client campaigns with your furry staff, their input will be invaluable.
5. Register to attend the Nothing Party. What do you have to look forward to when January turns into February? Nothing. February is the month of nothing, so we are giving you something to look forward to, a party full of nothingness. I mean, what else do you have to do?
6. Jam out to The Greatest Showman soundtrack. Get motivated with show tunes, the best part being that co-workers won’t get annoyed when you play the album repeatedly in an 8 hour period.

In all seriousness, take advantage of the quiet, uninterrupted work time. You’ll be shocked how much you accomplish.

Be comfortable with change is the best piece of advice I can offer you. Life is going to throw a lot of curve balls your way, so line up to catch them and throw them the f**k back.

8THIRTYFOUR is 12 years old (maybe 13 – I lose track) and there is not a single day that I wasn’t surprised or caught off-guard by something; there is a reason people don’t own businesses – it is fucking hard. If you can become comfortable with things constantly being in influx, and create a plan for how to deal with disruptions – you almost begin to look forward to them (that is 100% an exaggeration), the good thing is you know how to tackle the unexpected, deal with it and move on.

The other fun part about change is communicating throughout the entire organization, in a way that is positive and exciting. Anytime there is change, there is opportunity. Stop looking at change as a disruption, instead see the possibilities that accompany it.

Next time the unexpected happens, do the following.

1. Breathe. Don’t react. Any action you take within the first 15 minutes of a disruption, is going to be reactionary and definitely not well-thought out.
2. Ponder. If I know a big decision is coming, I reflect on it. I take a few days, sometimes a week (if time allows) and let my mind look at all the possibilities.
3. Analyze. Now that you have slowed down and pondered, it is time to determine the ripple effects on your company, staff, community, personal life etc.
4. Plan. You have thought it out and you know what you have to do, write it out, timeline it and communicate it.
5. Go. Get moving, you have the plan and the ability to turn this disruption into an opportunity.

Remember, when shit hits the fan – find the opportunity and put on your positive pants.

I have been thinking about leadership quite a bit this week, probably because I am in the middle of the woods with 6 dogs and a shitty wifi connection. I’ve been reading a lot on Ruth Bader Ginsburg (RBG), so I am going to use her as my inspiration.

People, myself included, get leadership and management confused. Leadership is how you approach and deal with different situations, it doesn’t have to mean you oversee people. For example, you notice that the garbage is full and you bring it out. You don’t stop and announce to everyone what you are doing, you just do it. Leaders don’t seek praise, if anything it makes them uncomfortable.

When RBG was asked to apply for a board position with the ACLU, candidates were expected to discuss their career highlights, major accomplishments and tout how great they would be in the position. RBG was so self-effacing and kept giving everyone else the credit (for some of the landmark cases she won), that the board elected her on good-faith, due to her past performance with the ACLU. Her peers and ACLU staff members, were ultimately responsible for her getting elected.

There is no perfect leader, but if you want to be one, I recommend keeping the below in mind at all times. A very smart person, once said to pick 3 and make those the lens in which you assess all situations.

1. Caring. This should speak for itself, if not, let me say this: don’t be a dick. You can have a very direct communication style and still really see the other person.
2. Patient (I didn’t say a master of it). I suck at this, I have a tendency to outline my requests in a way that seems perfectly clear to me and is incredibly confusing to everyone else. This often leads to annoyance on my part and frustration on the other end. Which leads me to my 3rd point.
3. Self-aware. Know your weaknesses, strengths and everything in between. This allows you to elevate others while staying focused on what you are good at.
4. Lead by example. The saying “do what I say, not what I do,” is utter bullshit. Be the first to lend a hand, step in when someone is struggling, take the time to show and teach and be kind. Do the right thing, regardless of who is watching.
5. Mentor. I encourage team 834 to work with our interns or first-year associates to help them become accustomed to our culture, processes and brand. By setting up others for success, you yourself succeed in gaining valuable experience in leadership.
6. Self-effacing. Don’t claim attention for yourself, share the love. RBG did this and she is a Supreme Court justice. Being a narcissist never turns out well, as history will soon show.

There is so much more to leadership, but these are the six things I try so hard to incorporate into my daily life. A leader isn’t a manager, a leader is who others strive to be.

How do you want to be remembered?

“Someone who used whatever talent she had to do her work to the very best of her ability. And to help repair tears in her society, to make things a little better through the use of whatever ability she has. To do something, outside myself. ‘Cause I’ve gotten much more satisfaction for the things that I’ve done for which I was not paid.” – Ruth Bader Ginsburg, a true leader

First off, I hate the word self-care, so I am annoyed I used it in the title to this blog. It is, however, the quickest way to say “take care of yourself,” because no one else will.

The holidays really seem to kick people’s asses, mine included. I embrace all things Christmas with a fervor that is quite unhealthy and burn myself out in record time.

So I say to myself and you, STOP IT.

Get your shit together and follow my advice below, or come up with a better solution – do what works for you.

1. Turn your phone off. The first thing we reach for in the morning is our phone, the last thing we look at before we go to sleep is our phone. The digital world and our inability to disconnect from it, is really screwing us up. When 8:00 p.m. strikes, put your phone in a drawer and walk away.
2. Pick up a book. Now that the phone is gone, pick up a book you have been putting off reading because you are checking Facebook, SnapChat, Instagram, LinkedIn or playing Angry Birds. Set aside 30 minutes to an hour at night to reading something that interests you. I just received the book Duel With The Devil by Paul Collins which tells the story of the first major murder trial in New York City, it is a very light read – perfect for the holidays.
3. Write. Take 15 minutes a day and just write down your thoughts, on anything. Yesterday I wrote about my addiction to my phone. Journaling is therapeutic and they say it improves mental and physical health.
4. Find your happy place. Is it in your bedroom with surrounded by candles? Maybe it is taking a bath? It doesn’t have to be a cabin in the woods, although that is mine, what it should be is a place you just think. No staring at your phone, no obsessing over social media…just you, alone. Crazy scary, right? You have to be alone with your own thoughts – oh the horror!

The most important thing you can do, is put yourself first. I know the holidays are all about giving, but the fact is you gotta take care of yourself first or you have nothing to give anyone else.

As we approach the holidays, I wanted to write this blog as a reminder that it can be a hard time for many. As we age, the holidays can lead to stress, exhaustion, sadness and more.

We tend to put unreasonable demands on ourselves and have unrealistic expectations for others. I have never understood why when you reach a certain age you are told that the holidays are not for you anymore, but for the littles. All of a sudden, the traditions you once had or the gifts you once gave/received are ripped away from you. Okay, that may have been a bit melodramatic, but you get my point.

So, if you are childless, single, no longer in contact with your family or something needs to give; these tips for having a happy holiday are for you.

Make your own traditions

We all remember certain traditions when we were growing up and those tend to be bittersweet around the holidays. Every year when we put the tree up, my parents would give my sister, brother and I a present to open. It was always a Hallmark ornament that was relevant to us and to this day, I still have those ornaments and they hang on my tree.

Some of my ‘new’ traditions are influenced by my childhood, while others are my brainchild. Whenever I can, I host family dinners and invite any and all. I make a roast, casserole, potatoes and I set the table and we all sit down and just be. I have an open door policy and I want any person who comes into my home, to feel loved and welcomed.

Maybe your tradition is going downtown with friends to watch the tree lighting or hosting a white elephant party. It could be as small as making ornaments or cookies every year that you give to whomever.

Having a tradition, that you created, to look forward to every year helps stave off the sadness of the season.

Choose your family

When it was made abundantly obvious to me that I could no longer enjoy the holidays because I was an adult and didn’t have any children, I decided that I would choose my own misfit family to enjoy the season with.

This year, I will be hosting friendsmas (I need to wordsmith that) the Friday before Christmas with a few friends, we will exchange gifts, eat a delicious meal (made by me) and watch Christmas movies while surrounded by dogs. This makes my heart happy.

I also exchange presents with close friends and it gives me so much joy shopping for them.

Be Selfish

The holidays are not about giving until you literally drop, they are about joy and wherever you find that – embrace it and screw everyone else.

This will be our first Christmas with our cabin and we are going to sit in the middle of the woods, open stockings and warm ourselves by the fire. Will we miss out on a family party? Yes, but we also know that party is for the children and as much as we love them, we don’t need to sit around for 2 hours watching them open gifts.

Since we have ‘aged’ out of Christmas, make your own traditions where you put yourself first.

Know your limits

The limit could be a variety of things, a budget, number of parties you attend, family you do or don’t see…it depends. At the end of the day,  you are responsible for your mental and physical health and that means cutting the crap out and finding your happy.

I don’t care what age you are, the holidays can be a magical time if you surround yourself with the right people and know you always have a seat at my table.

My favorite subject is small business and through the 8THIRTYFOUR Happy Hour Hustle podcast, WGVU Your Biz Your Town radio show with Shelley Irwin or this blog, I am constantly promoting the amazing businesses in our community.

Small Business Saturday is tomorrow and while this is mostly for retailers, it is a good opportunity to shine the spotlight on all small businesses.

Starting and growing a business is daunting, to say the least, but you are not alone. There are some amazing organizations in our state that are here to help. This blog is dedicated to just a few of them, who have assisted 8THIRTYFOUR over the years.

Small Business Development Center (SBDC)
When I was starting 8THIRTYFOUR, I needed a crash course in business finance and SBDC offers financial counseling and much, much more. They offer expert assistance at NO cost to entrepreneurs looking to start or grow their business. You heard that right, their services are FREE.

The SBDC is headquartered within Grand Valley State University with 11 regional offices and more than 20 satellite offices.

I just recently reengaged their services to assist us in our Entrepreneurial Operating System journey, they offer facilitated sessions to ensure you are properly implementing.

Find out more by visiting, sbdcmichigan.org.

Small Business Association of Michigan (SBAM)
If you know me, then you know I am very involved with SBAM, with over 26,000 members it is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community.They have been successfully serving small businesses in all 83 counties of Michigan since 1969.

As a business owner, the ability to meet, network and commiserate with other owners is priceless. They keep us informed of policies at the state and national level that will affect our businesses and provide opportunities for us collaborate and partner.

Find out more at sbam.org.

There are many more great orgs, such as Grand Rapids Opportunities for Women, local chambers and Inforum Michigan. Determine what your need is then reach out to one of these great resources to take your business to the next level.

Are there others that should be on the list? Add them in the comments below.

Change is inevitable; we have all heard it before – but many of us seldom do anything about it. I had the opportunity to hear Josh Linkner speak last week at the Small Business Association of Michigan (SBAM) Leadership Council Summit and it was a great reminder that business owners need to focus on reinvention to remain relevant.

Josh wrote the bestselling book, The Road to Reinvention which discusses how businesses fail to reinvent with disastrous results. I started 8THIRTYFOUR to introduce an alternative to the traditional agency model. We focus on deliverables, not hours. We strategize, then implement. We leverage all communication mediums to deliver integrated measured results. At the time, the concept was unique and hard for people to wrap their heads around, in fact it took years building relationships and delivering results before it paid off.

Imagine if your competitors had the same exact product as you and all of you delivered it the same way – how would you stand out? What makes you different?

If we, as business owners, don’t take a different approach and innovate, then how do you ensure your business will be there tomorrow or 3 years from now?

Josh used the example of Kmart and their Ship My Pants campaign. Kmart was struggling to stand out from competition and remain relevant when competing with the likes of Amazon and other online giants. The campaign did exactly what it was designed to do, create buzz. Kmart had a HUGE opportunity, to build on the momentum and improve the online user experience, customer service and more. They didn’t. Change was too hard and they held onto their antiquated retail model…and well the rest is history (no really – they are history).

Dedicate time and resources to big picture ideas and don’t be afraid to take a risk – it could pay off in dividends.

The 8THIRTYFOUR team, took time out to reconnect, strategize and explore a small town in Northern Michigan this past week. Since we began implementing the Entrepreneurial Operating System® (EOS®), we have made it a priority to spend time talking about the company, plans for the future and each employee’s individual goals. The benefits for doing so are hard to see at the time, but looking back now on a year of EOS®, it is very evident how important ‘company time’ is.

Here are the top 3 reasons, to disconnect and reconnect.

1. One vision, one team. Having all staff members working towards the same goal will only make your company stronger; this will involve transparency on the side of the leadership team. Be willing to share revenue and organizational goals with staff. At our yearly retreat, we discuss one-year and three-year revenue goals, as well as future org charts. We also take a look back on the current year and see how we are tracking to meet the goals set the year prior. This is a great time to ensure everyone is clear on what is important moving forward and how the work they do daily is contributing to the success of the company.
2. Temperature check. A fun exercise to lead with your team, is called roses and thorns. It is an interactive way to identify strengths, weaknesses and improvement areas within your company. Our friends at Atomic Object break it down for you here. This exercise gives you a snapshot of what each team member thinks the company is doing well, could do better and needs to focus on for future goals. For example, our team identified that we do a great job at client reporting, which is something we have worked very hard at streamlining and perfecting in the last 6 months. We also noted that we need to do a better job talking about community engagement and highlighting the importance of it. The best part is the exercise sets the foundation for your quarterly and yearly goals.
3. Fun. Employees work hard for you and they deserve a little fun and relaxation to recharge for the upcoming year. Your retreat should be an even mix of planning and team bonding. I know that is hilarious coming out of my mouth, but when you are intentional about culture, your company will flourish.

What else would you add to this list? By the way, Leland is gorgeous this time of year and there is an amazing bookstore you have to check out.

If you live in Grand Rapids, chances are you have seen the controversy surrounding the Grand Rapids Chamber of Commerce’s decision to endorse Republican Gubernatorial candidate, Bill Schuette.

8THIRTYFOUR, along with multiple other businesses chose to cancel their Chamber memberships in a show of solidarity with the LGBTQ community and women everywhere.

While the Chamber defended it’s decision by stating that Schuette is business friendly and that is in line with their mission within the community, I beg to differ.

You see, diversity and inclusion are just good business. More than 40% of LGB (and almost 90% of transgender) individuals have experienced discrimination, harassment, or mistreatment in the workplace. This is not only unacceptable; it’s also bad for business.

If you’re implementing policies and fostering an inclusive workplace, you’re likely to reap these benefits:

• Increased productivity: members of the LGBTQ community can focus their energy on their actual work, instead of worrying about their health and safety.
• Better ideas: Similarly, a welcoming culture fosters creativity and better ideas from all team members.
• Improved public image: perception matters.
  • 23% of LGBT adults have switched products or services because a different company was supportive of the LGBT community, even if the new brand was costlier or less convenient.
  • 97% of LGBTQ adults said they are likely to consider a brand providing equal workplace benefits (glad.org).
• Decreased talent expenses: LGBTQ members of your team who are able to be open and out about their true identities are more likely to remain in their current position, and stay loyal to your company. This reduces turnover and saves you on costly recruitment expenses.
• Decreased health expenses: improved health is a common result of a welcoming workplace, keeping your healthcare expenses lower.

So, you see, inclusivity is not just good for the heart, it’s good for business.

I am not a terribly patient person, my anxiety at times is off the charts. I’m not really a ‘go with the flow’ individual and when it comes to travel I tend to try the patience of everyone around me. However, it doesn’t stop me from traveling and experiencing the world. I never left the country until my early 30s, life got in the way; at least that was my excuse – and I won’t let it stand in the way anymore.

So, I pop my dramamine, chug some wine and get on that long-ass flight to wherever; and I don’t let delays, public transportation or weather drive me crazy. Life is too short to never leave your backyard, here are my tips, revelations and ramblings from my few years of travel.

1. Less is more. When we travel overseas to visit our friends, we share one carry-on. A fact that I am incredibly proud of and tell everyone. I have the world’s best carry-on that resulted from hours and hours of research and has survived England, Ireland, Spain and a cruise. Focus on comfort and ease, especially if you are bouncing around – having less to repack will make your life easier.
2. Forget the itinerary. Believe it or not, besides making sure we have lodging when we first get there, I don’t over plan or schedule us. Sometimes you just want to sit in a pub and shoot the shit with locals or other travelers. We spent two days in London and never saw Big Ben (yeah, that was stupid), but we met another Michigander, chatted with the locals and apologized for the state of our politics (no one over there is a big fan of our president and everyone wanted us to know that).
3. Don’t be afraid to talk to strangers. This is pretty easy for me as I will run across a busy road to pet a dog, much to the chagrin of the owners. When we were out for a walk just last week (in the UK), we bumped into an older couple (with a beagle) that we chatted with for several minutes and they told us about a church off the beaten path where local war heroes were laid to rest. We never would have known about it, if we hadn’t talked with them on a random street corner. It was one of the highlights of our trip.
4. Make friends wherever you go. Some of our most favorite people in the world, live on other continents (lucky us). We are so grateful they let us impose on them when we visit. It is like no time has passed, no matter how much our lives may change.
5. Correspondence is a gift. I had a good friend that lived in Romania through the Peace Corps and we resorted to good ‘ol cards, letters and packages to communicate. She now lives back in the states, but we have continued our correspondence – although I am much better at it than her.
6. Don’t wait. Life is too incredibly short to never experience different cultures, countries and people. There will always be more reasons why you shouldn’t go – money, work, etc. Just do it.
7. Take a deep breath. You can’t control train schedules, flights, traffic or other hiccups. The best way to combat the frustration is grabbing a drink and figuring out your next move.
8. Open your home. I love when people stay at our house, pop by, or just hang out. No matter where they are coming from, I want them to feel welcome.

What would you add? Where is your favorite place to visit?