As entrepreneurs and business owners, our days are anything but consistent. It is a word we loathe, how can we possibly be consistent when everyday is full of surprises and the unexpected.

Here is the deal, when we are consistent, we see the results but it takes commitment. It is so easy to put things off, procrastinate and be complacent…but we can’t do that. As business owners we should have a schedule that addresses the different facets of our business.

• Money is key to running a business, which means you need to set time every month to review finances, reconcile charges, categorize expenses…etc. It is a wonder our bookkeeper has not killed me…numbers are my least favorite thing so reviewing them and understanding them takes a lot longer for me. However, it is a necessity.
• Team meetings to keep all work and internal projects on track need to happen weekly. We sit down as a team 3 times a week and each meeting has a different theme – what is coming up, what big projects are in process, current events and brainstorming. If we don’t connect on a regular basis, our connection as a team suffers and in turn our clients don’t receive our best work.
• Leadership meetings happen weekly on Mondays. We do a temperature check on culture, employees, agency health, upcoming projects, business development and more.
• Quarterly strategy meetings are also an important part of “consistency”; we do an offsite full day session each quarter to do a deeper dive into all things 8THIRTYFOUR -we have our goals mapped out quarterly, yearly, etc. This keeps us on track for the bigger goals we have set.
• Mondays are no meeting days, sometimes (rarely) that gets broken but it is our time to plan for the week, connect on all client activities and work ahead.
• Bi-weekly on Fridays we meet as a team and tackle 8THIRTYFOUR marketing activities, community engagement and spend time bonding as a team. We know we have to be intentional about culture, if we aren’t then everything suffers.

My advice is, stop fighting consistency and build it into your week, month and year. The rewards will become evident when you stay the course.

What are your priorities when it comes to consistency?

With it being Friday, I want to remind you to put yourself and your happiness first. We get lost in our responsibilities, to-do lists, worries and commitments; losing focus often leads to feeling overwhelmed. I don’t know about you, but when I get overwhelmed, I tend to freeze. I get stuck and scattered and I end up getting NOTHING done.

Today or this weekend, do one thing that brings you joy. Maybe it is reading a book, catching up on Black Mirror (maybe not this show – it is messed up), taking a walk, napping…you get the drift; do all of it without guilt. Happiness is not our natural state as human beings, it takes work and prioritizing. Seems weird to schedule time for happiness, but if you don’t do it then when will you make it your focus?

Happiness is achieved through work. Here are some ways you can pursue joy this weekend:

1. Practice gratitude. Send thank you notes, little gifts in the mail, text a nice message to a friend. When we do something for others, it boosts our mood and we feel good.
2. Give of your time to a friend, stranger or organization. My favorite thing in life is giving gifts to others or doing something for someone that will make them happy. Their happiness is my happiness.
3. Enjoy the pleasurable (get your mind out of the gutter). Take in the sunset or sunrise, go for a hike, learn a new hobby – maybe rollerblading or knitting. Knitting seems like the safer alternative here.

Happiness and joy are up to you. Los Angeles-based therapist, Sarah Schewitz says, “You can change the way you think, you can change the way you feel, and be happier.”

Don’t have a heart attack, but I currently have 1,215 emails in my inbox. Are you hyperventilating? Take a deep breath, here’s a paper bag – I hear you can breath into it and it helps.

If it makes you feel any better, I don’t categorize or file my emails. If I am at 1,214, I know that I have 0 unread emails. I have a system, it is just a system that gives other people anxiety. I sent an article around the office the other day by Tim Herrera of Smarter Living; the article addressed procrastination. If we are honest with ourselves, we all put off the tasks we like the least. I bet you just thought of that task right now…

So how the hell do we go about changing what is so ingrained in us to naturally do?

1. To steal from Nike, JUST DO IT. Start out your day tackling the one thing you have been putting off for heaven knows how long. Schedule time on your calendar, say an hour or two to focus on that one task.
2. If it is a larger project, then spread it out over a few days or weeks (as needed – don’t get carried away). My suggestion would be to do it first thing in the a.m. that is when I am at my most focused. It probably has something to do with the mass amount of caffeine I have consumed.
3. If you are feeling truly introspective, you can write down all the reasons you have avoided that certain task. Is it time? Does it require confronting someone? It is something that does not come naturally to you; such as writing?

If you take my inbox as an example, I know it will take me HOURS to organize it and there are other tasks that are more pressing. Here is the deal though, it hangs over my head and I know that it affects productivity because I spend a lot of my time searching for certain emails. If they were categorized by clients or type of communication, I would be able to find it in less time – leaving more time for those other important tasks.

What do you think? What tips do you have for avoiding procrastination (get it)?

I had a great conversation this past week with good friend of mine, who is in an influential and important role in Grand Rapids. She was looking to amplify her brand, meaning raise her profile in the community. Although she is very involved in the community, which is a huge part of her job, not a lot of people realize her level of engagement or the breadth of that involvement. Why? Because if it didn’t happen on social media, then did it really happen at all?

I know this sounds utterly ridiculous and in some ways it absolutely is, however we now live in the digital age which affords us a lot of opportunities but also takes away anonymity. Unfortunately, you can’t have it both ways.

My advice to my friend on increasing her visibility within the community, was the following.

• Utilize social media to educate, inform and share your life. There are multiple ways to do so, which I’ll cover in the next few bullet points. Start with Facebook and Instagram, Twitter is a time suck and the network is losing the relevancy it once had.
• When you attend events, go to meetings or are giving a presentation; be sure to check-in on social media with an explanation of what you are doing. This broadcasts your involvement to the community and also allows those attending the same event to find you and network.
• Share photos of your adventures. If you are walking in downtown Grand Rapids, grabbing coffee, attending an event, grab a photo and share with your followers. This showcases you are out and about and involved. I realize this may seem silly, but how often do you check social media in a day? 12 times? 15 times? Too many to count?
• Post articles or blogs you have written or feel will educate on a certain issue that is important to you or relevant to your job. This will help position you as knowledgeable, informed and thoughtful.
• Take advantage of either Facebook or Instagram Stories. Have fun with it! Show a more personal side, take pictures with your dogs, put on those damn bunny or dog ears/nose, make a video, get your emoji game on…the possibilities are endless.

For this blog, I focused on social media as a tool to increase your visibility, there are so many ways to do so, but all roads lead back to social media when it comes down to communicating what you are up to.

Looking for more resources or articles on personal brand, check out the below blogs.

• Why you can’t afford to ignore personal branding
• The value in speaking
• Make your own opportunities
• Becoming the salesperson of you

I would never discourage anyone from starting their own business and going out on their own, but I do think it is important to have all the facts before making the leap. Becoming an entrepreneur is easy, succeeding as an entrepreneur is really, really hard.

Here are just a few things you can expect.

1. Work/life balance will never be achieved. As a business owner you are always on, you have to be as issues and opportunities will pop up at all ours of the day or night. A recent Small Biz Musings blog talks about the myth of work/life balance. It will be important to have a conversation with the significant other in your life to prepare them for your soon-to-be crazy schedule. You will need their support and understanding.
2. Your schedule is no longer your own. If a potential client wants to grab drinks at 6:00 p.m., then you will be grabbing drinks at 6:00 p.m. If they want to meet for a 7:00 a.m. meeting because it works best with their schedule…then you will meet them at that time. If you want to land a contract, you need to do whatever it takes. That won’t always be the case, but in the beginning you need to show up and crush it.
3. Cashflow will always freak you out. Your financials will always hang over your head, you will find that you go from sitting quite comfortably to ‘holy shit…we gotta make payroll.’ This does get better, but in the beginning you are investing everything and you’ll be lucky to see a return in the short term.
4. Small business owners are your new family. You are not alone, even though it will certainly feel like it. There are others that have done what you are about to do successfully and they have great advice to give you. There is no how-to manual for entrepreneurs, maybe I should write one…oh hell, I don’t have time for that.
5. Failure is your new norm. It’s ok, because you will learn from it, just don’t be so hard on yourself. How you deal with failure will impact your business’ future. There is such a stigma attached to failure, see it as an opportunity.

My last, perhaps most important piece of advice is to never stop learning. Read everything you can get your hands on and set aside quiet or thinking time for yourself first think in the morning or in the evening. Oh, and always have a bottle of your favorite spirits on hand. You never know when you are going to need it.

What would you add to this list?

I’ve been having a conversation with several other business owners regarding balance and finding that within your life. Can I just say, I think it is utter bullshit? When did work/life balance become a thing? If you want to work all the time, because you love it, then do it. If you want to shut off your phone at 5:30 p.m. and spend time with family or friends, great! Good for you!

What is important to you, isn’t necessarily important to another person. I have always thought work/life balance was a myth, what is important is that you love your life and feel fulfilled. What is listed below, are my non-negotiables, which more than likely aren’t the same as yours. If they are, lets hang out soon – because we are both clearly fun.

1. Enjoy yourself in all that you do. Can you imagine if you spent all day doing a job you hate, it doesn’t matter how much work/life balance you have in your life…you are not going to be happy. However, some don’t have a choice, which means attitude then becomes everything. If you approach work, meetings, conversations with a positive attitude, it will rub off on others around you and even if you are faking it…it starts to feel right. We are wired to see negative and to doubt everything, turn that approach on its head and force positivity.
2. Get some sleep. I love sleep, way more than I did when I was a kid. I take multiple naps on the weekends and it is glorious. I don’t know if there is a set number of hours you should get at night, but you should feel somewhat refreshed in the morning. Otherwise how will you deal with everything the day is going to throw at you? Also, I feel like being positive relies on you being refreshed.
3. Make time for fun. I don’t care if it is forced fun, schedule it. Maybe it is happy hour with friends, a date with your significant other, time set aside for reading, petting a dog – the point is…if you can’t laugh – then how the hell do you deal?
4. Get moving.  I know, I know…this is hilarious coming from me. You don’t need to go run a marathon, but maybe get 10,000 steps in for the day. I like to jump on my elliptical and burn a remarkable 150 calories as I watch funny YouTube videos. I feel good about myself and don’t feel like a lazy cow, so there is that.
5. Go into the woods. I like to spend time in the woods, wrapped in a blanket, reading a good book, enjoying a glass of wine, with a raging fire while surrounded by 6 dogs. This is a very specific formula that you will need to tweak. The point is, find your happy place and go to it often.

Work/life balance just isn’t a thing because in everything I listed above my work is integrated into it. I dream about it, talk about it, reflect on it and work wherever I am. What is most important is that you are happy, it shouldn’t matter how that is achieved or how many hours you spend working verses self-care (which is also BS).

What do you think?

It is part of all PR practitioners jobs to stay up-to-date with current events and we often stumble across interesting stories. This past week is no different, so I offer you the following to entertain you while at your desk or home weathering this snowstorm. My commentary is especially amusing.

1. Really Smart Girl Scouts Sell Cookies Outside Marijuana Stores, Internet Reacts. First off, I am hiring this girl when she is old enough to legally work. She sold 300 boxes in 6 hours. Just genius.
2. Trump Lied About What He Paid For Melania’s Engagement Ring. Guys – Trump lied…WHAT??? I know, it comes as a complete shocker, but at least this time he didn’t offend an entire country or gender…just poor Melania. Anyways the story isn’t nearly as interesting as the headline, but feel free to give it a read.
3. The Trump White House has been plagued by rumors of illicit romances — and now Hope Hicks is at the center. If you don’t have real work to do, maybe this is the only way to entertain yourself? Hope really knows how to pick ’em. Her love interest, Rob Porter, was just accused of physical and emotional abuse by not one…but two ex-wives. Don’t worry, Hope helped him craft an official statement defending himself. So all is well.
4. An Alaska Airlines jet was forced to land after a naked man locked himself in a bathroom (ALK). The dude was in the restroom, what more do you want? At least the flight attendants had rubber gloves.
5. It’s -700 Degrees at the Olympics, but Tonga’s Flag Bearer Gave No F*cks and Went Shirtless. He is on an international stage, might as well do it up. Also, his name is Pita.

Our world is a crazy place, staying informed is a necessity…but also seeing the humor is key to maintaining sanity.

I couldn’t help rooting for the Philadelphia Eagles last night, Nick Foles’ story is just amazing and who doesn’t love a great underdog story? As everyone by now knows, Foles almost walked away from football, he was discouraged, disappointed in his career – spending much of his time on the sideline. We all know how his story ends but the leadership lessons we can glean from it are a valuable reminder to all business owners.

1. Perseverance. At the age of 26 he was going to call it quits, instead he took  time to reflect and decided his story wasn’t over. He listened to those he respected, got away to unplug and then he put his head down and got to work. Anyone running a business has times when they want to call it quits, it’s hard sometimes too hard, but you need to suck it up, think and move forward. It’s what business owners (and quarterbacks) do.
2. Teamwork. We don’t get where we are by ourselves. Just like Nick Foles’ Superbowl win is not his alone, your business is much more than just you. What are the skill sets the company needs? Pulling the right talent together is what makes a company unstoppable.
3. Humility. Understanding that you didn’t get where you are a lone and acknowledging that whenever you get a chance is what will make your company great. Do you know what Nick Foles had to say after winning the Superbowl? “I think the big thing that helped me was knowing that I didn’t have to be Superman. I have amazing teammates, amazing coaches around me. And all I had to do was just go play as hard as I could, and play for one another, and play for those guys.”
4. Adversity. Foles obviously didn’t have the career that people write books about, until now, but what he did have was the ability to see the bigger picture and tackle adversity as it came at him. He went up against Goliath and he won. The key to overcoming adversity is viewing it as a challenge,  not an unsurmountable feat. Take it day-by-day, step-by-step and as always – never stop moving forward.
5. Poise. When I was watching the game, it struck me how Foles approached each play with a sense of calm and calculation, he seemed completely unfazed. Leaders need to have the ability to approach difficult tasks with an analytical mindset, while taking the emotion out of the situation. This is something I work at every day, because the passion that founded our businesses cannot be how we make important decisions.

Sometimes, being the underdog isn’t a bad thing, people will count you out and underestimate you – let that drive you to work even harder at being the leader your company and industry need.

When starting a business the only thing you can think of is….$$$. How will you pay bills? Hire employees? Feed your dog?

Fast forward and you are now a relatively stable company (I mean are small businesses ever really stable?) and you are struggling with clients, you’re exhausted all the time, management of employees is clearly not your strong suit…and you’re wondering how this phase of your business could possibly be harder then when you were broke?

I’ll tell you why. As your business grows, your mindset needs to change. How you run your business needs to evolve and that means some serious non-negotiables.

1. Stop competing on price. At some point you have to stop taking on every Joe Blow that walks through your door with a wad of cash (ok…it depends on how much cash is in the wad). Ask yourself what makes a good client and who can you helo? Break it out by industry, services you want to provide and what your price model is. Concentrate on making your company stand-out through exemplary results, great client relationships and a phenomenal culture.
2. You cannot please everyone. This goes back to the price piece, if someone doesn’t see your value, then don’t work with them. No business should have to spend time constantly convincing a client they are worth the cost of the service. Although, if this is the majority of your clients, then you need to spend sometime thinking on why that is. If you see your value, so will your clients.
3. You are not a friend. Running a business, means hiring the right people. Employees are not your friends, sure you can go out and have a drink or chat about personal lives (to a certain extent), but you are their boss. Do not cross that boundary, it will only spell trouble for your entire business.
4. Spend time on the business. So often we are working in the business, we don’t step back to and strategize ON the business. Pick up the book Traction, once you read it, have your leadership team read it, then tell me what you think.
5. Stop with all the late nights. Regardless of what you think, you cannot work all the time. Stop pretending like you can or you do, because we all know you sleep. You’ve heard of the “busy disease;” I like to call it the small business owner competition…and the funny thing is we think we are competing against each other but really it is all in our head. I am always comparing myself to other owners and how they run their business, which leads to me inevitably finding something wrong with myself…just stop! Do what is right for you and the business.

I would love to hear your thoughts on the business habits you had to break to take your company to the next level. The growth stage is one of the hardest to guide your business through.

Yesterday, 8THIRTYFOUR officially celebrated 11 years with our community, clients and staff. While our anniversary gave us an excuse to throw a party, our intent was much more powerful than that. Our message for the evening was the “Power of Small Business,” which we highlighted with a superhero theme. To me, small business owners are superheroes. They tackle challenges and failures on a daily basis while continuing to push forward. We have a vision in our head of what we want our business to be and who we want to help and we refuse to give up.

As a member of the Small Business Association of Michigan (SBAM), I am surrounded by super heroes every day. Associating with these badass business owners has lead 8THIRTYFOUR to truly embrace what makes us a great company. Our dedication to our community, clients and culture are what separates us from the rest. It is hard for me to embrace kudos and show pride for 8THIRTYFOUR and all we have accomplished in the last 11 years, however, it is necessary.

When we choose our clients, we do so knowing we can help them meet the integrated communication goals they have for their company. We won’t work with businesses we don’t believe in and we won’t take you on if we can’t help you. Our clients trust us and recognize our value and for that I am damn grateful.

From the bottom of my heart, thank you for trusting 8THIRTYFOUR with your brand and for believing in the power of small business. We didn’t just throw a party, we threw a message and I hope it resonated with those that attended.